specialty
Describing Descriptions Part I
When communicating the virtues of coffee, descriptions must be accurate, lacking in ambiguity and hyperbole, to be easily understood. The first of a two-part series on coffee descriptors, explores creating TRUE coffee descriptions.
Demand for Plastic Free Tea Bags Affects Packaging Changes
Tea is the leading beverage consumed worldwide – after water – but the tea bag format has historically not been environmentally friendly.
Commodity Teas versus Origin and Specialty Teas
Tea is the world’s number one hot cup; with a highly integrated value chain and multinational companies dominating the Western markets. A large volume share of tea is traded as commodity.
Move Over Millennials! It’s Time to Pay Attention to Gen Z
For the youthful and discerning Generation Z, not any brand will do, nor does advertising do the trick. These consumers seek products that reflect themselves, their beliefs and their values.
Certifications as a Component of Coffee Quality
Part two of our four-part series reports on the application of the Café Selva Norte sustainable supply chain project in the Amazonas and Cajamarca provinces of Northern Peru.
Art of the Tea Latte
The tea latte, a latte with a tea base rather than espresso, is an emerging tea category that can offer cafés and coffeehouses a creative menu option to appeal to specialty tea fans looking for new and different tea beverages. By Maxwell C Pollock The latte is a menu must-have in cafés worldwide. Latte, shortened […]
On a Relentless Pursuit of Coffee Perfection
Amid mergers and acquisitions, Counter Culture Coffee continues to make its mark as a thriving independent roaster.