marketing

Pepsi Lipton taps Martha Stewart for new Pure Leaf unsweetened iced tea campaign

Pure Leaf and Martha Stewart show consumers how easy it is to feel revitalised when you have a real brewed Pure Leaf Iced Tea within arm’s reach.

Business, Product news

Tea company goes for unusual new campaign

Traditionally, tea (and tea advertising) is generally predictable – zen, relaxing, calming.

Business

illy partners with Andrea Bocelli for marketing campaign

Coffee company illy, has partnered with tenor singer, Andrea Bocelli for its new advertising campaign, ‘LIVEHAPPilly’ in San Francisco, US.

Business

Dunkin’ brings back Sip Peel Win campaign

Dunkin’ has brought back its Sip Peel Win campaign, it’s on-cup peel-and-win promotion, with $20 million worth of prizes to be won.

Business

Women in Tea and Coffee

Tea & Coffee Trade Journal is proud to announce its first magazine-branded event and one that is a new concept in tea and coffee conferences: Women in Tea and Coffee, recognising the roles women play in these industries ‘from bean and leaf to cup’.

The one-day event will feature keynote discussions, panel sessions and networking opportunities in a collaborative setting so women looking to forge a career in either industry or those women perhaps looking to ‘make a change’ can both learn how to navigate the best career path from women who have ‘been there and done that’.