Share your thoughts on tea sustainability

The 2021 United Nations Climate Change Conference (also known as COP26) and the pandemic, may have heightened consumer awareness about the importance of sustainability, but this is certainly not new to the coffee and tea industries. Ensuring a sustainable future – from origin through the supply chain – for coffee and tea is, and has been, a key focus for both industries.

Sustainability and all its pillars – economic, environmental and social – is also core area of coverage for Tea & Coffee Trade Journal. The coffee industry has been aggressive in its sustainability efforts from farm to consumer, not just in initiatives being undertaken globally, but in promoting these endeavors. The tea industry, while just as passionate and committed, has been less overt in highlighting its sustainability efforts. As such, T&CTJ and Firsd Tea have collaborated to create what we believe is the ‘first of its kind’ tea survey to gauge perceptions of sustainability in the global tea industry among business leaders in the tea, coffee, cocoa, and wine sectors.

“Firsd Tea believes it is important to understand how the tea industry sees itself in terms of sustainability. To better move us forward, this survey will reveal the conversations and steps we can take together in a united effort for the betterment of all people, the planet, and the tea plant that is so dear to each of us,” said Jason Walker, marketing director, Firsd Tea North America.

The survey – which takes about 10 minutes to complete – launched today on our website and responses will be accepted through 13 January 2022.

For every completed response, a contribution will be donated to 1% for the Planet, an international organisation whose members contribute at least one percent of their annual sales to environmental causes. Their mission is to “build, support and activate an alliance of businesses financially committed to creating a healthy planet.”

Access the survey here. We hope you will take time to share your thoughts on tea sustainability. Thank you!

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