Participant Information Leaflet and Consent Form

Study Title:  UK Consumer Attitudes Towards Herbal Tea and Botanical Infusions: An Industry Collaboration Project for Vinur Market Entry Strategy.

Investigators: Vidyalaxmi Kakunje

Welcome and thank you for your interest in this research study!
This study is part of an Industry Collaboration Project for the MSc Innovation and Entrepreneurship programme at the University of Warwick. The research explores UK consumer attitudes towards herbal tea and wellness drinks to help understand whether and how an Egyptian herbal tea brand called VINUR could successfully enter the UK market. If you are completing the online survey, it will take approximately 7 to 8 minutes and asks about your wellness habits, herbal tea purchasing behaviour, and perceptions of brand origin and ethics. If you are taking part in an interview, it will take approximately 30 to 40 minutes and will be a relaxed conversation about your views on wellness, herbal tea brands, and your reactions to the VINUR brand concept. You may be shown images of tea products during the interview to help prompt discussion.

Your participation is completely voluntary. You can withdraw at any time, and for any reason, simply by closing your browser.

No identifiable data will be collected from you as part of this study. This means that once your responses have been submitted to the research team, it will not be possible to withdraw this data as your individual responses cannot be identified.

Data will be securely stored on University of Warwick computers and will be processed only for the purpose of scientific analysis. Access to the data will be restricted to the investigators listed above. Summaries may be presented at conferences and included in scientific publications. Data will be reviewed on completion of the research, in line with the University of Warwick data retention policy.

Note: This research is conducted solely for academic evaluation as part of a Master’s dissertation at the University of Warwick. It is not a commercial promotion or sales initiative.

Please refer to the University of Warwick Research Privacy Notice which is available here or by contacting the Information and Data Compliance Team at [email protected].

If you require further information, please contact the project supervisor Dr Adrian Cole ([email protected]).
                                                                       
Access the survey here. Thank you for your participation!