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Coffee as a conversation starter

Dolly Parton echoed the sentiment of millions of coffee drinkers when she referred to coffee as a “cup of ambition” in her classic song, 9 to 5. And for many consumers, coffee is just that — a caffeine “kick” or “fix” that they use to start their days or when they need a “pick me up.”

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Fighting back for the benefit of coffee

The National Coffee Association kicked off its annual convention in virtual form this week (3-5 March), and there has been a strong focus the first two days on highlighting coffee’s health benefits and fighting back against misinformation and sensationalized stories to “grab eyeballs.”

Tea & Coffee Trade Journal