The Quiet Reordering of the Beverage Aisle: RTD Tea’s USD $66 Billion Health Bet

Posted 15 October, 2026
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Image credit: Wipeout Beverages

Thanks to consumers – particularly younger ones – drinking less carbonated beverages and opting for healthier ones, the global ready-to-drink tea market is on a strong growth trajectory. By Pragati Pathrotkar

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