ITO EN

The 2025 Global Tea Report

This year’s annual tea report finds that the global tea industry is fairly stable in spite of continuing overproduction and external factors beyond its control – ongoing territorial conflicts, tariffs, rising production, transport, and labour costs. By Barbara Dufrêne

Business, Financial Results, Origins, Sustainability

Japan’s Tea Industry is Still in Post-Covid Recovery Mode

Tea production and consumption in Japan were both severely impacted during the Covid-19 pandemic and both continue to be affected by multiple factors but the situation is slowly improving thanks to smart farming techniques by producers and strong demand by domestic and international consumers. By Yumi Nakatsugawa

Blending, roasting & processing, Business, Equipment & packaging, Origins

Tea & Coffee World Cup kicks off today!

After months of planning, we can finally say — Tea & Coffee World Cup launches today! Although our first virtual conference debuts 8 September, registrants will have 24/7 access to the site, including all presentations, for one month following.

Blending, roasting & processing, Business, Equipment & packaging, Product news, Sustainability

The digital Tea & Coffee World Cup is fast approaching

I cannot believe that it is already August, but it is, which means that Tea & Coffee World Cup is only weeks away! Our first virtual conference debuts 8 September but registrants will have one month following the launch to view all the presentations. The digital Tea & Coffee World Cup (TCWC) will be a combination of lectures and skill-building classes, as well as a virtual exhibition hall.

ITO EN and Taiyo International partner to bring matcha to North America

Green tea industry powerhouse ITO EN has chosen to partner with another respected global green tea leader, Taiyo International, to supply high-quality matcha to the food, beverage & supplement industries in North America.

Tea & Coffee World Cup 2021: Announcing Presenters

Our Tea & Coffee World Cup returns as a virtual show this year on 8 September, featuring a combination of presentations and skills classes, as well as a virtual exhibition hall. We are now excited to announce our list of presenters, all highly acclaimed within their fields.

Blending, roasting & processing, Business, Equipment & packaging, Origins, Product news, Sustainability

ITO EN Launches plant-based energy drink matcha LOVE ENERGY +

The new functional beverage is powered by green tea catechin antioxidants, natural caffeine and L-Theanine.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

ITO EN introduces Barrel Aged Hojicha

ITO EN, producers of green tea and innovative beverages, will introduce a Barrel Aged Hojicha, a roasted Japanese organic green tea aged in Peated Bourbon whiskey barrels.

Blending, roasting & processing, Origins, Product news

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