Tea & Coffee World Cup 2021: Announcing Presenters

We previously announced that our Tea & Coffee World Cup was returning, and that this year’s event would be digital. TCWC, The Virtual Show, will be a combination of presentations and skills classes, as well as a virtual exhibition hall. The event debuts 8 September but the presentations will be available for one month following the launch.

We are now excited to announce our list of presenters, all highly acclaimed within their fields. The keynote speaker for coffee will be Thomas Linemayr, CEO of Tchibo Coffee. Headquartered in Hamburg, Germany, Tchibo is one of Europe’s leading coffee roasters and just entered the US market in 2020 — during the height of the Covid-19 pandemic. Rona Tison, evp, corporate relations & PR, ITO EN, will be the keynote speaker for tea. ITO EN is Japan’s largest green tea and matcha supplier and is a global leader in ready-to-drink green tea and matcha beverages. Matthew Barry, senior beverages consultant at London-based global market intelligence firm, Euromonitor International, will offer an outlook for the global coffee and tea industries in the post-pandemic world.

Our popular skill-building classes also return to TCWC, but digitally, of course. The coffee classes will be run by Dr Dirk Lachenmeier of the Karlsruhe, Germany-based, Coffee Consulate, while the tea classes will be run by the London-based UK Tea Academy, overseen by Jane Pettigrew. We will share full presentation details including topics and session times at a later date so stay tuned! We will also post updates on the TCWC website.

For more information on the speakers, sessions or to register, exhibit or sponsor Tea & Coffee World Cup, please visit: www.tcworldcup.com or contact our events manager, Kyra O’Sheen ([email protected]). For full sponsorship details, please contact Chris Seldon ([email protected]).

We hope you will be able to participate in our inaugural digital Tea & Coffee World Cup!


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