Euromonitor International
Drinking mindfully with coffee and tea
There has been a noticeable push into alcoholic drinks on the part of coffee and tea in recent years as some spirits companies are looking to better position their portfolios to align with the mindful drinking trend, while others are using coffee and tea to create interesting new flavour combinations. However, learning from the spirits industry does not necessarily have to mean making alcoholic products.
A different approach to map growth opportunities in South America
Euromonitor International proposes a growth decomposition model to help stakeholders more accurately map coffee market changes in regions such as South America. By Angelica Salado
Time for a new wellness conversation
Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie
The great debate: black tea vs green tea
Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie