Euromonitor International

 

Drinking mindfully with coffee and tea

There has been a noticeable push into alcoholic drinks on the part of coffee and tea in recent years as some spirits companies are looking to better position their portfolios to align with the mindful drinking trend, while others are using coffee and tea to create interesting new flavour combinations. However, learning from the spirits industry does not necessarily have to mean making alcoholic products. 

Time for a new wellness conversation

Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie

The great debate: black tea vs green tea

Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie

Tea & Coffee Trade Journal