Euromonitor International
Decaf coffee shows potential in Europe
The US is already an established market for decaffeinated coffee, but there is growth potential in coming years in Europe, particularly in the Nordic region. By Eugene Gerden
Despite perceptions, Scandinavia offers opportunities for growth in coffee
Nordic coffee market is often seen as mature, with limited growth potential. However, a closer look reveals a dynamic and evolving landscape. By Vladislav Vorotnikov
South Korea’s coffee market: optimistic yet intensely competitive
With one of the world’s highest coffee consumption per capita, South Korea lures the best coffee chains in business to the local market. Although, success is not entirely guaranteed. By Vladislav Vorotnikov
Mexico wants its top ten coffee status back
With an intense focus on growing domestic consumption and exports, Mexico aims to reclaim its position among the world’s top coffee producers. Its tea industry, although small, also shows growth potential. By Eugene Gerden
Prices may be high but consumers still want their coffee
High prices may be keeping consumers in a pessimistic mood, but the US coffee market is set to have a good 2024 according to the National Coffee Association’s/Euromonitor International’s US Coffee Outlook 2024.
Redefined prospects for Robusta
For decades now, Robusta has been thought of as low quality, stagnating its growth. Now industry eyes are gradually being opened to the opportunities of, what the Wall Street Journal called, ‘the underdog bean’. By Kathryn Brand
Consumers’ desire for health & wellness through beverages remains strong
The functional and wellness tea market is expected to continue growing as consumers adopt healthier lifestyles and become more knowledgeable in the benefits of functional herbs and spices. By Vladislav Vorotnikov
Though a bit cloudy now, the forecast for PL coffee and tea is sunny
The appeal of private label coffee and products varies greatly between Eastern European and Nordic states, with sales ranging from solid to tepid to even underperforming, but prospects for growth are strong in both categories. By Eugene Gerden
Drinking coffee is a modern Greek tradition
Coffee remains the dominant hot beverage in Greece but there has been an uptick in herbal/botanical teas, particularly, with both showing tepid growth despite rising costs, the country’s economic woes and other external issues. By Eugene Gerden.
Eastern Europe is becoming a major market for decaf
Decaf coffee’s popularity is rising in European markets where there is a significant consumption of caffeinated beverages and where consumers are paying more attention to health and wellbeing.
The New Age of Consumer Loyalty
With inflation and costs of goods rising thereby pinching consumers’ wallets, as well as so many options, brands are fighting for consumers’ attention, purchasing decision and their loyalty, but how to do so is not easy.
Private label brands enjoy rising popularity in Europe
Private label coffee and tea products are quite well established in Western European retailers, but now their presence is growing is Eastern European retailers as well and moving beyond the ‘lowest price’ option with which they were once primarily known.
The pandemic spurs an ever-increasing demand for wellness teas
As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.
Drink [coffee] to your mental health!
Covid-19 has made consumers look for healthy ways to combat stress, anxiety and depression by way of food and beverage items, with functional coffees being one of the most popular. Coffee brands can appeal to new consumers while differentiating themselves in the increasingly competitive world of functional products.