ITO EN Launches plant-based energy drink matcha LOVE ENERGY +

ITO EN North America, the Brooklyn based green tea company and innovators of healthy beverages, has introduced a plant-based functional energy drink under its award-winning brand matcha LOVE.

The new matcha LOVE ENERGY + line is an innovative green tea and matcha blend with functional ingredients that benefit the body and mind with Soothe, Immunity and Focus. Each variety contains 50mg of natural caffeine for a gentle energy boost and is powered by green tea and matcha’s unique properties. The drinks contain Catechin Antioxidants, Vitamin C and L-Theanine, an amino acid known to provide a state of “calm alertness”, while supporting mental clarity and wakeful relaxation.

“As we see more consumers seeking plant-powered energy products to help navigate their health and wellness during these times” says Rob Smith, vice president of sales. “Our matcha LOVE ENERGY + couldn’t be more timely in helping consumers customise their daily wellness routines. With so many unhealthy energy drinks on the market, we are excited to deliver a clean and natural energy with functional benefits.”

Packaged in a colourful recyclable 8.2fl oz steel can, the three flavours are:

Matcha LOVE ENERGY + Soothe: Japanese Matcha, Honey & Ginger: Soothes the body and mind with a balanced combination of honey, ginger and calming L-Theanine.

Matcha LOVE ENERGY + Immunity: Japanese matcha, Acerola and Yuzu:Maintains defenses with a powerful blend of the superfruit acerola, matcha and vitamin C.

Matcha LOVE ENERGY + Focus: Japanese matcha, Blueberry & Ginseng:Matcha and L-theanine partner with ginseng for an empowering, focused blend.

Made with 100% Japanese matcha and delivering a balanced boost of energy, matcha LOVE ENERGY + takes the stress out of managing a daily wellness routine and helps consumers “stay grounded.”

ITO EN is known for its tea expertise and commitment to sustainable practices to include an award-winning tea leaf recycling programme creating eco-products and tea farming practices. Recognised as one of 50 Companies Changing the World in FORTUNE, the company was awarded the “Sustainability Award” at the North America Tea Conference and “Best Industry Innovation Leader” at the World Tea Expo 2017.

Matcha LOVE ENERGY + will be available in specialty and natural food stores, grocery and supermarkets nationwide. Products will also be available at online retail stores at a SRP of $2.49 per can.

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