Firsd Tea
Voice your opinion on tea sustainability
Tea & Coffee Trade Journal, in conjunction with Firsd Tea, invites you to share your thoughts in the 2nd Annual Tea Sustainability Perspectives survey.
Celebrating International Tea Day with global events and a new tea sustainability survey
The 4th International Tea Day (ITD) is on Sunday, 21 May, but many tea events around the world celebrating ITD are taking place in advance, beginning on 19 May. Coinciding with ITD, T&CTJ is launching a revised version of the 2021 tea sustainability survey.
Kombucha eyes growth in new markets
Touted as the ultimate functional beverage, kombucha is a well known, strong performer in the US market with a rabid fan base, while in the UK and Europe, kombucha is still working to establish itself, but its popularity is growing. By Kathryn Brand
Green tea makes global share gains
The global green tea market continues to trend in a positive direction, with signs of further development. The evidence supporting green tea’s improved status can be seen in areas of production, exports, and consumption in major domestic markets. By Jason Walker
Bubbles on the Rise
Bubble tea was once a trend or fad that would come and go every few years in select countries and cities, at least since the start of the new millennium. However, now being embraced by younger millennials and Gen Z, bubble tea has been growing in popularity globally. By Kathryn Brand
Tea sustainability perspectives and certifications
The final installment in a three-part series that has highlighted key findings from T&CTJ and Firsd Tea’s ‘first of its kind’ tea survey.
Tea sustainability perspectives & human welfare
T&CTJ, collaborating with Firsd Tea, created what we believe is the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry among business leaders in tea, coffee and related industries. This article is the second in a three-part series that outlines some of the initial findings from the survey.
Tea Sustainability Perspectives and the Environment
In December, T&CTJ announced a collaboration with Firsd Tea to create what we believe is the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry among business leaders in tea, coffee and related industries. The survey ran through February 2022 and the report is now available on T&CTJ’s and Firsd Tea’s websites. This article outlines initial findings from the survey.
T&CTJ and Firsd Tea tea sustainability report is now available
The survey launched in December 2021 ran through February 2022. For every completed response, a contribution was donated to 1% for the Planet, an international organisation whose members contribute at least one percent of their annual sales to environmental causes.
‘First of its kind’ tea sustainability survey results are in!
T&CTJ collaborated with Firsd Tea to create what we believe was the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry.
The business case for sustainability
Implementing sustainable initiatives throughout the coffee and tea supply chains is not only good for the environment, the people and the product, it is simply good business.
Share your thoughts on tea sustainability
T&CTJ and Firsd Tea have collaborated to create what we believe is the ‘first of its kind’ tea survey to gauge perceptions of sustainability in the global tea industry among business leaders in the tea, coffee, cocoa, and wine sectors.
Final days to share your opinion on tea sustainability
The survey, a collaboration between T&CTJ and Firsd Tea, aims to assess views of sustainability in the global tea industry. The final deadline for responses is 20 February 2022.
The great debate: black tea vs green tea
Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie