Firsd Tea
Tea Sustainability Perspectives and the Environment
In December, T&CTJ announced a collaboration with Firsd Tea to create what we believe is the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry among business leaders in tea, coffee and related industries. The survey ran through February 2022 and the report is now available on T&CTJ’s and Firsd Tea’s websites. This article outlines initial findings from the survey.
T&CTJ and Firsd Tea tea sustainability report is now available
The survey launched in December 2021 ran through February 2022. For every completed response, a contribution was donated to 1% for the Planet, an international organisation whose members contribute at least one percent of their annual sales to environmental causes.
‘First of its kind’ tea sustainability survey results are in!
T&CTJ collaborated with Firsd Tea to create what we believe was the ‘first of its kind’ tea survey to gauge sustainability perceptions of the tea industry.
The business case for sustainability
Implementing sustainable initiatives throughout the coffee and tea supply chains is not only good for the environment, the people and the product, it is simply good business.
Share your thoughts on tea sustainability
T&CTJ and Firsd Tea have collaborated to create what we believe is the ‘first of its kind’ tea survey to gauge perceptions of sustainability in the global tea industry among business leaders in the tea, coffee, cocoa, and wine sectors.
Final days to share your opinion on tea sustainability
The survey, a collaboration between T&CTJ and Firsd Tea, aims to assess views of sustainability in the global tea industry. The final deadline for responses is 20 February 2022.
The great debate: black tea vs green tea
Black tea and green tea are the leading teas consumed around the world. Green tea has an advantage over black tea for its “perceived” health benefits, while black tea has the familiarity and versatility advantage. How can both teas aim to attract more consumers? By Anne-Marie Hardie