campaign

Twinings announces new Drink in Life campaign

Twinings is blending positivity and vibrancy in its new Drink in Life campaign, inviting consumers to share in the optimism of the reinvigorated brand with its new Superblends collection.

illy launches new integrated “happiness” campaign in the US

illycaffè’s new campaign highlights the inclusive, shared and social value of the quest for happiness as a common heritage – in particular, the many who contribute to making a cup of coffee.

Blending, roasting & processing, Business, Origins

Panera supports coffee subscription programme with new ad campaign

Panera Bread has unveiled a new campaign to support its unlimited coffee subscription programme.

Business, Product news

ICO introduces ‘Coffee’s Next Generation’ for International Coffee Day

For this year’s International Coffee Day (1 October), the ICO is launching a global initiative targeting talented and motivated young people and entrepreneurs in the coffee sector.

Fair Trade USA announces #JustOneCup campaign

The nonprofit organisation has announced its #JustOneCup campaign to aid coffee farmers amid an unprecedented coffee crisis as the pandemic continues.

Business, Origins, Sustainability

Dunkin’ franchisees plan to hire approximately 25,000 restaurant employees

Dunkin’ franchisees are seeking to hire up to 25,000 new restaurant employees at Dunkin’ locations, from front-counter to restaurant management, creating immediate jobs that the company says will offer long-term education benefits and key career skills for people across the US.

Keurig Dr Pepper honours healthcare workers during US National Hospital Week

For every social media post of gratitude to healthcare workers that includes the hashtag #FuelingtheFrontline, Keurig Dr Pepper will provide a cup of coffee to a hospital worker.

Lavazza launches “Good Morning Humanity” communication campaign

Developed by advertising agency Armando Testa, the campaign promotes the new values rediscovered by Lavazza and expressed by Charlie Chaplin in his famous Message to Humanity from the 1940 film “The Great Dictator”.

Steeped Coffee launches campaign to support frontline healthcare workers during Covid-19

Steeped Coffee has launched a “You Give, We Give” campaign to help fuel and lift the spirits of the frontline doctors, nurses, firefighters, police and first responders currently battling the Covid-19 crisis in California.

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