Keurig Dr Pepper honours healthcare workers during US National Hospital Week
In recognition of National Hospital Week from 10-16 May, Keurig Dr Pepper (KDP) is encouraging consumers to express their thanks and appreciation to healthcare workers on social media. For every post of gratitude that includes the hashtag #FuelingtheFrontline, the company will provide a cup of coffee to a hospital worker (up to one million cups).
The campaign is part of KDP’s Fueling the Frontline initiative that has donated Keurig brewers and coffee to thousands of break rooms in more than 350 hospitals across the country, with more than two million cups of coffee and other beverages donated since the Covid-19 crisis began. In April, a two-week Keurig mobile truck tour visited hospitals in the Dallas Fort-Worth area near the company’s Plano, Texas co-headquarters location, providing hospital workers and local first responders a moment outside to enjoy a cup of coffee and other beverages provided by Keurig Dr Pepper.
“We are proud to support the healthcare community tirelessly working on the frontline of this pandemic to care for those in need. This campaign provides an opportunity to share our gratitude for their courage and sacrifice. We are honoured to donate coffee and beverages, giving these brave medical workers a moment to relax and recharge before heading back into the fight,” said KDP chairman and CEO, Bob Gamgort.
To launch the campaign, Keurig Dr Pepper unveiled a video across its Keurig, Green Mountain Coffee Roasters and Laughing Man social media channels, recognising frontline healthcare workers for their resilience and compassion during these challenging times.
The company has also recognised its own frontline employees, who continue to manufacture, distribute and restock retail shelves, with financial incentives and enhanced benefits, as well as providing them with a free Keurig brewer and coffee as a gesture of appreciation. KDP also enabled its office employees to gift a Keurig brewer and coffee to an essential worker of their choosing.
To learn more about how Keurig Dr Pepper is supporting its communities, employees and customers during the Covid-19 crisis, visit: https://www.keurigdrpepper.com/en/covid.