Bad Ass Coffee of Hawaii, a renowned coffee franchise recognised for its premium Hawaiian coffees, strong community connections, and adventurous spirit, is bringing back Give a Hoof, its annual donkey rescue campaign, for 2026. The effort kicked off Monday, Aug. 3 and runs throughout the month, rallying the brand’s ‘ohana around the wild and abandoned donkeys that inspired its name. 

This year the campaign centers on a new, limited-edition coffee blend named “Viejo”, after one of the rescued donkeys behind the cause. A limited number of bags will be produced, and $5 from every $25 bag goes directly to the campaign’s sanctuary partners. The Viejo blend is available all month, online and at participating locations, while supplies last. 

“We are excited to add a new element to our program to raise more funds for to rescue donkey’s” said Iain Douglas, chief brand & strategy officer, Bad Ass Coffee of Hawaii. “Veijo is the prized rescue of our new partner Oscar’s Place, led by a wonderful gentleman in Ron King.” 

Give a Hoof honours the generations of donkeys in Kona, Hawaii that once carried coffee down the Big Island’s steep volcanic slopes. Known as “the badass ones,” these animals not only gave the brand its name but also serve as the foundation the brand’s character was built on. The campaign funds the rescue, shelter and care of wild, abandoned and at-risk donkeys facing overpopulation, neglect and habitat loss. 

Proceeds this year support three donkey rescue organisations: Longhopes Donkey Shelter in Colorado and Leilani Farm Sanctuary in Hawaii, both returning partners, and introduces Oscar’s Place, a beautiful rescue in California. 

“Donkeys are intelligent, emotional animals, and far too many of them end up abandoned or at risk,” said Ron King, co-founder of Oscar’s Place. “The work happening at sanctuaries like Oscar’s Place gives these animals a real second chance. Every dollar raised means more donkeys get the food, shelter and care they need.” 

Throughout August, customers can take part by: 

• Purchasing the limited-edition Viejo blend online or at participating locations 

• Rounding up in-store purchases at participating locations all month 
• Donating directly online or in store 

This year the brand aims to raise at least $20,000 for its sanctuary partners.