Expocacer launches “Coffee Chain” to connect producers and buyers

Expocacer, one of Brazil’s leading coffee cooperatives, has officially launched Coffee Chain, a digital platform designed to transform how coffee is marketed and sold by producers worldwide.

The platform, developed in partnership with AIDDA (Artificial Intelligence Data Digital Asset), integrates blockchain and artificial intelligence to ensure full traceability, transparency, and agility throughout the coffee supply chain, from the farm to the final buyer.

After a successful debut in the United States in April 2025, Expocacer has now inaugurated the Brazilian module of the platform, setting the stage for expansion into the UK, Europe, and more than 30 other countries.

“Coffee Chain was born with the purpose of bringing the field closer to the market, offering new business opportunities and greater recognition for producers,” said Sandra Moraes, Expocacer’s specialty coffee manager. “The relevance and high competitiveness of the U.S. market encouraged us to further evolve the development of the Coffee Chain platform, allowing us to adapt to the specific demands of this market and enhance our logistical processes as a form of personalized service. The platform has shown consistent growth in its user base and sales volume, consolidating itself as a relevant solution for clients. This milestone marked the beginning of Coffee Chain’s expansion into key global markets and reinforced Expocacer’s commitment to connecting producers directly with international buyers”. The executive adds: “Together with our Essências (Essences) program, we reinforce our commitment to sustainable development and the excellence of Cerrado Mineiro coffee”.

Through Coffee Chain, buyers gain access to detailed information on each coffee lot, including producer profiles, sensory notes, and complete traceability data, while producers gain visibility and direct access to international buyers.

The system’s blockchain foundation guarantees authenticity and secure transactions, reducing bureaucracy and building trust across the supply chain.

The platform’s first event, the Coffee Chain Auction, will take place on December 11-12, featuring specialty lots from Expocacer’s Essências (Essences) program. The auction aims to connect roasters and importers worldwide with some of Brazil’s most exceptional coffees. 

The Coffee Chain platform was created in partnership with AIDDA, a company specialising in blockchain and AI-based solutions for global trade.“AIDDA and Expocacer share the same vision: to simplify and democratize access to international markets through technology,” said Lívia Brunetto, AIDDA’s Head of Strategy and Innovation. “By integrating traceability, documentation, and commercialization in a single digital environment, Coffee Chain connects producers and buyers around the world, unlocking smarter business opportunities with the potential to move over BRL 1 billion in coffee trade.”                                                                        

Despite climate challenges affecting production across Brazil, Expocacer’s producers continue to stand out for their innovation and quality. “Our purpose is to generate value for our members, giving visibility to their work so they can continue positively impacting the coffee industry,” added Moraes.