4C aims to bring innovative solutions to NCA Convention 2025

Credit: NCA
Global coffee supply chains are at a turning point. With new sustainability regulations reshaping trade, sourcing coffee that meets compliance, traceability and sustainability requirements is no longer optional – it’s essential.
Around the NCA Convention 2025, 4C will unveil how its expanded certification system is helping coffee traders and roasters stay ahead in a rapidly evolving market. With nearly 20 percent of global coffee production certified across 20 origins, 4C offers a scalable, cost-effective solution that enables businesses to navigate tightening regulatory frameworks such as the EU Deforestation Regulation (EUDR), Corporate Sustainability Due Diligence Directive (CS3D), and Green Claims Directive.
The event will bring together industry leaders, certification and sustainability experts, and speakers from key coffee producing countries, such as Brazil, Vietnam and Colombia, who will share practical feedback on implementation strategies at origin.
The EU Deforestation Regulation (EUDR) is set to reshape global coffee supply chains, introducing strict traceability and sustainability requirements that affect coffee exporters, traders and roasters worldwide – including those in the U.S. To continue accessing the European market, businesses must prove their coffee is deforestation-free and compliant with new geolocation and risk assessment standards.
4C’s EUDR Compliance Solution is designed to support companies meet these requirements efficiently. Through verified traceability, satellite monitoring, and risk assessment tools, 4C ensures that certified coffee meets the highest sustainability and regulatory standards, giving businesses a competitive advantage in an increasingly regulated market, according to the company.
While EUDR is a key focus, sustainability goes beyond regulatory requirements. To support companies in building more resilient supply chains, 4C offers:
- Carbon Footprint Add-On – A practical tool for measuring and reducing emissions
- Food Security Add-On – Strengthening resilience for farming communities
- Advancing Equity, Empowering Women Add-On – Driving gender inclusivity and social impact
4C has concluded major industry projects like “Supporting Smallholders in Colombia” and is still leading various, such as “Boosting Climate-Friendly Coffee”, ensuring that businesses can source coffee responsibly while meeting compliance requirements.
For those navigating the future of sustainable coffee sourcing, this is a conversation you can’t afford to miss. 4C encourages attendees of NCA Convention 2025 to join them to learn how your business can stay compliant, competitive and ahead of the curve.
For more information, visit the website to register or contact Dilara Celik, partnerships and communication manager at 4C Services, at [email protected].