JDE Peet’s launches Nature Transition Plan

JDE Peet’s has unveiled its Nature Transition Plan – ‘Grounded in Nature’ – a science-based roadmap to protect ecosystems, strengthen farmer resilience and secure the long-term viability of coffee production.

The publication of the plan makes JDE Peet’s the first food and beverage company in the world to launch a nature transition plan that is fully aligned with the Taskforce on Nature-related Financial Disclosures (TNFD) framework, as well as the Global Biodiversity Framework (GBF) and Science-Based Targets for Nature (SBTN).

By transforming sustainability commitments into measurable, time-bound actions, the Nature Transition Plan helps ensure that coffee supply chains contribute to global nature-positive goals, while maintaining sourcing diversity across all coffee-growing countries. The plan builds on nearly a decade of impact through the JDE Peet’s Common Grounds program, which has reached close to one million farmers since 2015.

Laurent Sagarra, VP engagement at JDE Peet’s, said: “Without nature there is no coffee. Nature-related risks are no longer distant threats – they are here, now, impacting coffee farmers and supply chains worldwide. Our Nature Transition Plan is both a clear roadmap, and a call to action for the coffee industry to work together with governments, NGOs and coffee farmers to bend the curve on biodiversity loss and secure the future of coffee. By protecting nature, we protect coffee, communities and the shared future of our industry.”

Specific aims of JDE Peet’s Nature Transition Plan include:

• Deforestation-free: Drive collective sector action to address deforestation in coffee – going beyond EU Deforestation Regulation compliance and addressing both environmental and socio‑economic challenges.
• Climate resilience: Expanding adoption of regenerative coffee farming practices to an additional 200,000 hectares by 2030, improving soil, biodiversity and water outcomes.
• Responsibly sourced: Move towards 100% responsibly sourced green coffee by 2028 – building on the 83.2% achieved in 2024 – by sourcing green coffee under industry-recognized sustainability schemes (including those aligned with the Global Coffee Platform Equivalence Mechanism), alongside strengthened supplier capacity, compliance support and Common Grounds sourcing principles.

The full Nature Transition Plan is available here.