Olyxir targets wellness priorities with two new tea strips
Image credit: Olyxir
Target’s tea aisle has historically been filled with traditional bagged formats, but Olyxir is introducing something consumers really haven’t seen at mass retail before: fully dissolvable, plastic-free functional tea strips designed for modern wellness routines.
The launch includes two Target-exclusive SKUs focused on some of the biggest wellness priorities right now:
- Lymphatic Cleanse Tea Strips AM | Guarana | 10 Servings ($14.99)
A functional detox blend formulated with guarana, yerba mate and lemon balm to support digestive balance, metabolic wellness and occasional bloating relief. The energising daytime formula is sugar-free, plastic-free, gluten and dairy-free, and made with 100% natural ingredients. - Sleep Tea Strips | Chamomile | 10 Servings ($12.99)
A night time wellness blend featuring chamomile-derived apigenin and 3mg melatonin to support deep, restful sleep and a healthy circadian rhythm. The caffeine-free strips are designed to promote relaxation without next-day grogginess.
Already backed by a strong cult following with Erewhon, Poosh, and celebrity fans including Kourtney Kardashian and Kendall Jenner, the brand is now bringing that innovation to US retail in a much bigger way.
