Manatee Coffee partners with Florida Oceanographic Society

Manatee Coffee, the Florida-founded and family-owned coffee roaster, has announced a new conservation partnership with Florida Oceanographic Society, uniting two organisations committed to protecting the state’s coastal and marine ecosystems through science, education and community engagement.

Launching at a critical time for Florida’s waterways, the partnership supports Florida Oceanographic Society’s work to advance coastal research, restore vital habitats and foster a deeper public understanding of the marine environments that define Florida’s natural landscape. As part of the collaboration, Manatee Coffee will provide financial support to help advance these efforts, further reinforcing its purpose-driven mission.

“Partnering with Florida Oceanographic Society allows us to support conservation at the intersection of science, education, and community involvement,” said Brad Gutwein, CEO of Manatee Coffee. “Their work protects the ecosystems that sustain marine life across Florida, including the habitats that manatees depend on. Through this partnership, every cup of Manatee Coffee will help move this important work forward.”

“At Florida Oceanographic Society, collaboration is central to our mission,” said Roni Allen, director of development and marketing at Florida Oceanographic Society. “We are proud to partner with Manatee Coffee, a cause-oriented company that shares our commitment to protecting coastal ecosystems. Support from partners like Manatee Coffee helps advance our research, expand seagrass restoration efforts and engage the public in meaningful conservation action.”

Manatee Coffee has been rooted in marine conservation since its earliest days, with a mission centred on protecting manatees and the environments that sustain them. Florida Oceanographic Society becomes the newest addition to Manatee Coffee’s growing network of conservation partners across the state, which includes Clearwater Marine Aquarium, Jacksonville Zoo and Botanical Gardens, Save the Manatee Club, Friends of Manatee Lagoon, The Fish & Wildlife Foundation of Florida, and Mote Marine Laboratory. Through a quarterly giving initiative, Manatee Coffee allocates a portion of proceeds to organisations advancing wildlife care, habitat resilience and environmental awareness. To date, the company has contributed more than $95,750 in support of these efforts.

Manatee Coffee is crafted, using high-quality Arabica beans sourced from higher-elevation coffee-growing regions around the world, to produce a well-balanced cup with a rich body and smooth finish. Known for its careful roasting process and approachable flavour profiles, the brand offers a variety of blends, including its popular Caribbean Delight with notes of coconut, hazelnut and caramel. Manatee Coffee is available nationwide online at ManateeCoffee.com and all The Fresh Market retail locations and Costco stores in Florida.