Ditta Artigianale coffee lands in large-scale Italian distribution centres
Ditta Artigianale, the Italian specialty micro-roaster with coffee stores dedicated to a conscious coffee consumption, is arriving for the first time into large-scale distribution centres in Italy. Ditta Artigianale’s coffee will now be available on the shelves of the Esselunga stores in Bergamo, Bologna, Florence, Milan and Verona. The two mono-origins El Manzano and Kobe and the blend MammaMia will also be available in a brand new 100% recyclable packet.
“This represents a great victory not only for Ditta Artigianale, but for the whole of the specialty coffee sector, coffee that will be appreciated and known by even more people.” said Ditta Artigianale’s founder, Francesco Sanapo. “Large scale distribution opens its doors to this coffee philosophy that narrates the enormous work done by the real protagonists of the coffee supply chain. This represents a huge goal for both the small coffee producers and roasters who are finally seeing their efforts recognised.
“This represents also a big benefit for the consumers who will finally have the opportunity to be more conscious of what coffee they will be drinking and who will have the possibility to choose between a product of more or less quality, and more or less ethical values from both an environmental and human standpoint, just like it happens with, for example, wine and oil”.
Ditta Artigianale reports that its coffees are grown with extreme attention, picked and selected by hand, processed with care by the growers and enhanced by a meticulous roasting.
There will be three different coffees available on the Esselunga shelves. Ditta Artigianale’s MammaMia is an espresso blend, “for those who love a typical Italian coffee”. The company describes it as a perfect balance achieved through research and studying of new botanical varieties and new fermentation processes, which, together, give a medium-low acidity in cup, with intense chocolate, ripe cherries, caramel and almond notes. MammaMia is a blend that Sanapo dedicated to his mother and to all women; even the beans used for this blend are cultivated by three different female coffee growers, whom Francesco personally met in their respective farms in Peru, Costa Rica and Honduras.
El Manzano is a mono-origin from El Salvador, specifically the Pacamara variety, cultivated at high altitudes in volcanic soil. This coffee has typical tropical mango and pineapple fruity notes, rotund body and a floral aftertaste. Finca El Manzano is one of Emilio Lopez’s farms; Lopez is reportedly a passionate producer dedicated to researching perfection, both in his farms as well as in cup.
Koke, an organic Ethiopian mono-origin, is a variety that naturally grows in the forests of the Kaa region at over 2000m altitude, which, according to Ditta Artigianale, presents a particular and unique taste profile with lime, black tea and bergamot notes. The coffee beans are fermented for 24-36 hours, washed and dried in the sun for 10-15 days. The Koke cooperative was founded in 1975 and counts 828 small farmers.
For more information, visit: www.dittaartigianale.it.