The Transformative Impact of Gen Z
Gen Z not only shares the beverages they consume on social platforms, they use them to discover and be inspired by new products. Image credit: Oscar-stock.adobe.com
Gen Z consumers are reinventing the way that beverages are created, consumed, and shared. They are experiential, crave innovation, and demand authenticity and inclusivity, thus they seek brands that align with their values and respond to their needs. Gen Z’s curiosity and appreciation for novelty presents opportunities for brands, cafés, and retailers to explore new products and offer innovative experiences. By Anne-Marie Hardie
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