The Coffee opens first US location

The Coffee officially made its U.S. debut, with a flagship United States café opening in the heart of Wynwood, Miami. Founded in Curitiba, Brazil, The Coffee has built an international following for its Japanese-inspired minimalist aesthetic, technology-driven service model, and commitment to high-quality specialty coffee. The Miami location marks the beginning of The Coffee’s American expansion.

The United States represents a market with strong potential for The Coffee’s expansion, especially due to its well-established franchise model and the continuous growth in the specialty coffee segment. “The United States is likely to become the company’s largest market. We are talking about the world’s largest economy and a country where the franchise model is highly consolidated, with the main industry chains having been founded there. In addition, there is significant room to explore the specialty coffee market, which continues to grow consistently,” says Carlos Fertonani, CEO of The Coffee. “Our international expansion reflects the purpose we established in 2018, when The Coffee was born: to become a global brand, bringing our quality, products, and experience to consumers across different cultures,” adds Fertonani.

At the heart of The Coffee is its meticulously crafted coffee program, designed to showcase the richness of the beans with Japanese-inspired attention to detail. Among the concept’s most popular pours: a bright, bold, and clean pure black double-shot espresso, perfect for purists seeking coffee in its purest form, highlighting the full character of the beans; and a silky true white latte.

Naturally, refreshing iced options are available including an iced matcha latte, made with ceremonial-grade matcha and a iced vanilla latte, a smooth, creamy twist on a classic espresso drink, among many more. Those looking for a caffeine fix should look no further than the sora latte, a butterfly tea blend with coconut, and vanilla; the effervescent black ginger, which combines espresso, tonic, and ginger for a sparkling, slightly spicy twist; the refreshing lemon honey coffee, an iced specialty coffee with honey and lemon; and the indulgent mad mocha, a rich coffee-chocolate creation.

“We’re excited to bring The Coffee to the U.S. and choosing Wynwood was a natural decision because its strong Latino culture and creative energy mirror the spirit of our brand,” says Guillaume Soyer, master franchisee for the Florida Market. “Many Miami locals and visitors have already experienced The Coffee abroad, especially in Latin America, and we’re proud to create a home for it here in South Florida. As an operator in Mexico City, I’ve seen firsthand how the brand resonates and I’m thrilled to offer Miami a space to gather, sip world-class Brazilian coffee, and enjoy the minimalist design and tech-forward service that define The Coffee experience.”

With its first U.S. location, The Coffee hopes to establish Wynwood as a hub for both locals and tourists seeking high-quality coffee, brunch, and a space to connect, all while introducing Miami to a taste of Brazil’s café culture. The Coffee will be located at 136 NW 27th Street in Wynwood.