Peet’s Coffee appoints Stuart Heflin as president

In a move designed to guide its next phase of growth and brand expansion, Peet’s Coffee announced that Stuart Heflin has been appointed president, effective 17 November 2025. He succeeds Eric Lauterbach, who departs after a 15-year tenure marked by strong growth, cultural stewardship, and leadership through major company transitions.

As president of Peet’s Coffee, Inc, Heflin will oversee all domestic and international businesses across the Peet’s portfolio, including Stumptown Coffee, Intelligentsia Coffee, and Peet’s China. With more than 20 years of experience leading and scaling global consumer brands, he is recognised for driving growth through innovation, disciplined strategy, and a people-first approach. Heflin joins Peet’s from The Simply Good Foods Company, where he most recently served as SVP & general manager and held a leadership role in innovation during the Quest Nutrition acquisition in 2019. Previously, he held senior roles at Glanbia Performance Nutrition and Procter & Gamble, where he helped build and strengthen globally recognised consumer brands. Heflin holds a BS in mechanical engineering and an MBA in marketing from Ohio State University.

Eric Lauterbach departs after a significant period of impact, during which Peet’s grew beyond USD $1 billion in revenue, strengthened its culture, and introduced a variety of products and formats. Throughout his tenure, Lauterbach played a central role in shaping the modern Peet’s organisation and expanding its reach while preserving its commitment to craft coffee and people-driven culture.

With Heflin’s appointment, Peet’s enters a new phase focused on portfolio growth, brand building, and continued leadership in the craft coffee category across its consumer packaged goods sector, café network, and international operations.