Everyday Dose named exclusive coffee sponsor at Runningman Festival

Everyday Dose, a functional coffee company, will serve as the exclusive coffee provider at this year’s Runningman Festival, taking place 12 – 14. The brand will operate a full café installation onsite and will be the only coffee available at the event.

This marks the first time a functional coffee brand has claimed the top beverage spot at a major U.S. festival, signalling a shift in how wellness is redefining live events and the wellness activation space.

Runningman Festival founder Jesse Itzler, known for his work with Marquis Jet and involvement in wellness-focused initiatives, selected Everyday Dose for its alignment with the festival’s broader health-conscious programming.

The partnership also reflects the increasing presence of influencer-backed wellness brands in the live event space. Everyday Dose has gained traction through collaborations with digital creators, including Jeff Wittek, and aims to explore new ways of engaging audiences beyond traditional retail channels.