illycaffè is the official coffee partner of Art Paris
Credit Art Paris
illycaffè, the global coffee brand renowned for its commitment to sustainable and quality is to be the official partner of the 27th edition of Art Paris, taking place from April 3 to 6 at the Grand Palais in the heart of the French capital.
Visitors, art professionals, and exhibitors at the international fair will have the opportunity to take a break and savour the unique illy blend at all refreshment points throughout the event.
Cristina Scocchia, CEO of illycaffè, commented, “We are delighted to participate in this prestigious event, which perfectly combines art and culture – values that have always been at the core of our brand identity. Art Paris offers a unique opportunity to share our commitment to quality and innovation with an increasingly international audience, paying homage to beauty and creativity in all its forms. Supporting Art Paris allows us to offer visitors a tasting experience that reflects our passion for excellence. We believe that art and culture have the power to inspire and connect people, and our coffee is an integral part of this sensory and intellectual journey”.
For years, illy has communicated through the language of contemporary art, developing artistic projects, collaborating with leading art exhibitions, and supporting both emerging talents and established masters.
illycaffè’s concept of beauty is deeply rooted in the Greek ideal of kalokagathìa – a fusion of kalòs (beautiful) and agathòs (good), reflecting the inseparable bond between aesthetics and virtue. This philosophy is epitomized in the illy Art Collection, a series of numbered and signed espresso cups that, since 1992, have transformed an everyday object into a canvas for more than 130 internationally renowned artists. Over time, this initiative has evolved into one of the world’s largest contemporary art collections.
Beyond their artistic significance, these collector’s cups have made contemporary art more accessible and approachable, bringing beauty into homes and cafés worldwide.
