Clipper Tea expands supermarket distribution in US
Clipper Tea Organic Snore Peace
Clipper Tea, the British-based Certified B-Corp tea company committed to making natural, fair and delicious tea, is bringing its teas to tea lovers across the US at three new retailers this year: Sprouts Farmers Market, Albertsons and Hannaford. In a time when 86% of US consumers notice sustainability or ethical sourcing labels and , Clipper Tea aims to meet this demand with its joyful, sustainable and ethical perspective, and varieties that are USDA Organic, Non-GMO and Certified B-Corp, with Fairtrade certified green and black teas.
Four flavours of Clipper Tea’s everyday line are hitting shelves at over 1,600 Albertsons banner stores, including Acme, Safeway and Vons: Organic Decaf Black Tea, Organic Lemon & Ginger Herbal Tea, Organic Snore & Peace Chamomile & Lavender Herbal Tea and Organic Orange & Turmeric Herbal Tea.
Sprouts Farmers Market stores are now carrying four flavours from Clipper Tea’s existing portfolio: Organic Lemon & Ginger Herbal Tea, Organic English Breakfast Black Tea, Organic Mint Herbal Tea and Organic Snore & Peace Chamomile & Lavender Herbal Tea.
These new retail partnerships cap off a year of significant growth and innovation for Clipper Tea as the brand has grown 273% in value since 2023 according to recent Nielsen data. In February, the brand announced the addition of two new flavours to its US lineup – Organic Spicy Chai Herbal Tea and Organic Mint Herbal Tea – along with expanded distribution in retailers such as MOM’s Organic Market and Dave’s Fresh Marketplace, joining existing retail partners including Giant Food Stores and Town & Country Markets.
As the demand for organically grown tea continues to increase, specifically by a forecasted CAGR of 11.2% until 2027, due to the growing perception that clean-label products are safe and healthy, Clipper Tea’s commitment to making tea that is good for people and good for the planet uniquely positions the company to appeal to US consumers looking for organic premium teas that are sourced ethically and feature bold, 100% natural flavours. Additionally, younger generations have taken an interest in tea, with at least 87% of millennials that drink tea.
The Clipper Tea ‘tea guys’, Dan and James, travel the world in search of the finest tea gardens in Africa, India and Sri Lanka, carefully selecting and blending teas from different origins, each with unique characteristics influenced by the soil and climate. All flavors are blended and packed in Dorset, England, the same place as when the brand started 40 years ago, to create distinct, bright and bold flavor profiles.
2024 also marks the 40th anniversary for the brand, which has been a pioneer in ethical, sustainable tea production, purchasing Fairtrade certified green and black teas and Clipper Tea is Fairtrade’s first and longest-standing tea partner, leading the global market in Fairtrade tea sales and contributing over USD $7 million in Fairtrade Premiums. By supporting Fairtrade, Clipper Tea ensures farmers receive fair prices, fostering community development and strengthening resilience to climate change. Clipper Tea also uses plastic-free, plant-based, biodegradable, unbleached and non-GMO tea bags, along with recyclable and biodegradable individual tea bag envelopes packaged in recyclable boxes.
US shoppers can find Clipper Tea for purchase in retailers across the country and on Amazon.