Lavazza launches “Pleasure Makes Us Human” campaign
Credit: Lavazza
In today’s fast-paced world, there’s no better time to talk about pleasure. Our lives are becoming more hectic every day, and we constantly hear about the incredible advancements in AI. While technology evolves to support us, it’s important to remember what makes us uniquely human: the ability to feel and enjoy life’s pleasures.
This is where Lavazza steps in, celebrating the essence of human experience. The brand achieves this goal with a light-hearted, cheerful, and moving story that hits all the right notes. The hero of the film is Luigi, a sentient little robot that serves freshly brewed coffee. Every day, Luigi witnesses the reactions of pure pleasure his human colleagues have when drinking their Lavazza coffees, until he develops the secret dream of tasting it too. Will a robot be successful in his attempt to feel what humans feel?
The two actors bring all their humour and charm to the story, interacting and having fun with Luigi in multiple episodes and other contents that will be spread across different media channels and countries. The campaign entails a multi-asset release led by a 90” introductory long format film, followed by new episodes and a plethora of different cuts landing on TV and social platforms.
