Peet’s Coffee launches plant-based spring seasonal beverages

Peet’s Coffee has introduced its Spring 2022 coffee bar offerings fully dedicated to vegan and dairy-free items. The new coffee and espresso beverages include familiar flavours designed to highlight oat and almond milks. The food menu features plant-based ingredients produced by Beyond Meat, JUST Egg and Violife. Peet’s Coffee has also made it easier to order vegan-friendly food and coffee beverages with a new plant-based menu section in the Peet’s mobile app.

“Peet’s Spring menu celebrates the freshness of the season and the growing availability of delicious plant-based ingredients,” said Lori Fulmer, CRC, senior manager, food R&D for Peet’s Coffee, Emeryville, California.

Fulmer said that plant-based foods are not alternatives or substitutes at Peet’s Coffee. “At a time when most consumers are lucky to find one plant-based option in restaurants, Peet’s is taking our commitment to the next level with a menu that highlights high quality vegan ingredients that taste delicious and have great flavour.”

The beverage experts at Peet’s Coffee crafted three new plant-based beverages that complement the natural flavours and creamy textures of oat and almond milks. Each is handcrafted to order and available hot or iced including a Hazelnut Oat Latte and Vanilla Almond Latte, and Cold Brew with Vanilla Oat Foam. Peetnik Rewards members will have exclusive access to a Hazelnut Cold Brew Oat Latte when ordering online or on the app.

Plant-based ingredients continue to increase in availability to satisfy consumer interest. While only 15 percent of consumers say they follow a specific type of diet, such as vegetarian and vegan, an increasing number say they are eating more plant-based fare than last year, with 62 percent of consumers claiming to have at least one meatless meal per week.

Each year, Peet’s celebrates its anniversary with a coffee that gives back. Peet’s Coffee Anniversary Blend features plum and red fruit notes balanced with a hint of fine chocolate, that finishes velvety soft on the palate. Anniversary Blend launched 8 March, International Women’s Day, as the coffee is produced by female coffee farmers in Colombia and Rwanda. For every pound sold, Peet’s Coffee will donate USD $1 (up to $50,000) to the Women’s Center for Entrepreneurship in Colombia. This program promotes equity and provides women coffee farmers with training to improve their businesses, lives, and community.

From 9 March until 22 March, Peet’s Coffee fans can enjoy a cool, creamy, green Mint Matcha Frappé in honour of St. Patrick’s Day. The treat can be customised as plant-based with Peet’s Coffee alternative milks – oat, almond, or soy – and by skipping the whipped cream.

New Peetnik Rewards members can enjoy a free plant-based item when they download the Peet’s app and enter promo code ‘PLANTSRULE’ at enrollment from 9 – 31 March.

Peet’s new Spring coffee menu includes:

Hazelnut Oat Latte (hot or iced) — steamed plant-based oat milk and Espresso Forte® meets the sweetness of fragrant hazelnut for luscious sips.

Vanilla Almond Latte (iced) — Espresso Forte® mixes with steamed plant-based almond milk to capture the smooth and velvety sweetness of vanilla.

Cold Brew with Vanilla Oat Foam — a luscious layer of airy, vanilla-laced oat milk microfoam, on top of smooth and refreshing Baridi cold brew.

Peetnik Rewards Member Exclusive: Hazelnut Cold Brew Oat Latte (hot or iced) — a plant-based twist on a fragrant favourite, this exclusive beverage for Peetnik Rewards members combines hazelnut syrup with invigorating Baridi Cold Brew and luscious oat milk. Only available when consumers order ahead with the Peet’s app.

The new Spring plant-based menu is available while supplies last and range in price from $5.35 to $6.95 depending on the size.

Learn more about Peet’s new plant-based offerings at

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