Peet’s Coffee releases Jubilant Blend for Black History Month
In celebration of black women coffee producers for Black History Month, Peet’s Coffee has released Jubilant Blend, a medium roast created with JNP Coffee beans sourced from Burundi, blended with beans from Brazil sourced by another black woman-owned coffee business, BD Imports.
Jeanine Niyonzima-Aroian, founder of JNP Coffee, LLC, together with Phyllis Johnson, founder of BD Imports, have broken gender and racial barriers in their work uplifting black coffee farmers.
“Each of these women has effected tremendous change within the coffee industry, elevating Black coffee farmers, creating profound opportunities, and furthering economic equity across gender and racial boundaries. Peet’s Coffee is honoured to support these businesses and the Black coffee farmers with whom they partner,” said Phil Maloney, senior director of coffee purchasing at Emeryville, California-based Peet’s Coffee.
Peet’s Coffee describes Jubilant Blend as “sweet and beautifully bright beans from Burundi meets nutty, aromatic beans from Brazil.” The tasting notes are toasted pecan, creamy nougat and honey. The limited-edition coffee is available at Peets.com and Northern California Costco stores. The Jubilant Blend is available for order only through 2 March since Peet’s hand roasts each individual order. The MSRP is USD $20.95/lb.
Peet’s Coffee previously offered JNP Coffee’s Turashobora, grown and processed by Burundi women, as a limited-edition, single origin coffee in May 2021.
Niyonzima-Aroian founded JNP Coffee in 2012 after a career in international telecommunications. She holds an MBA from the Kellogg School of Management at Northwestern University. Recently elected as a board member for the Specialty Coffee Association, she also serves as community coordinator for the US chapter. A certified Q grader, she has also received certification as Q Processor Level 1 from the Coffee Quality Institute.
With operations in Shrewsbury, Massachusetts, and Bujumbura, Burundi, JNP Coffee sources specialty coffees grown in the mountains of Burundi that are notable for their fruit and floral characteristics. The company strives to improve the lives of Burundian coffee farmers with extra payments for their production of high-quality coffee, coupled with literacy and financial education.