Tchibo celebrates one-year anniversary in US with a 1m bag giveaway
There might not be such a thing as a free lunch, but there is such a thing as free coffee, to the tune of four free bags. Celebrating the one-year anniversary of its launch in the United States, German coffee brand, Tchibo, is offering four bags of the Röst Frisch coffee; Morning Blend, Columbia Origin, Classic Blend and Röstmeister to the first 250,000 coffee lovers who log on at: tchibo.us/giveaway.
The giveaway began on 8 November.
“We couldn’t think of a more apt thank you to our growing customer base in the U.S., than to favor them with blends specially crafted for the American palette,” said Chris Mattina, CEO Rainmaker Food Solutions, LLC. “We want as many people as possible to taste what makes Tchibo so special, and what better way than to provide an entire bag of perfectly roasted coffee for free!”
Tchibo entered the US market in 2020 in eight midwestern markets, and soon dotted the shelves of major retailers including Meijer, Jewel-Osco, and Spartan Nash stores such as FamilyFare and Buschs, totaling close to 2,700 distribution points. With an aim to disrupt the highly competitive coffee space, Tchibo, launched an irreverent marketing campaign with billboards, ads and social media campaigns, with tongue-in-cheek taglines such as “Hello TChicago,” “The T is Silent, The Freshness Isn’t,” and “Sent to Finishing School in Europe,” among others. Tchibo has also engaged in experiential pop ups across Chicago, Illinois for International Coffee Month and the upcoming Christkindlmarket.
The Million Bag Giveaway is another innovative marketing initiative designed to “spill the beans” about the brand with coffee connoisseurs around the country. What sets Tchibo apart is its commitment to a more sustainable and fresher coffee experience. Tchibo is distributed by Rainmaker Food Solutions, LLC, which is known for offering consumers better food choices in a responsible, honest, contemporary, and sustainable manner. The four Tchibo varieties created specifically for the US market are Morning Blend, Colombia Origin, Classic Blend and Röstmeister.
Customers have a choice of whole bean or ground coffee as part of the Million Bag Giveaway. To learn more about Tchibo, visit Tchibo.us.