Alliance for Coffee Excellence names CC Su as China/Asia consultant

Chengcheng Su. Image courtesy of Alliance for Coffee Excellence

Alliance for Coffee Excellence (ACE) has announced the addition of Chengcheng Su as China/Asia consultant. She will support the expansion of ACE’s Sensory Educational Training (SET) programme, oversee, and assist farmer outreach and the retention and development of ACE membership throughout the region.

“We are happy to announce CC’s addition as a consultant for ACE. Her passion and previous experience in coffee proved itself from her previous roles. We look to CC boost and increase our membership, assist and implement our education and training goals throughout Asia and overall global posture to support coffee producers and our growing membership in China as well as a host of other countries in the region,” said ACE executive director Darrin Daniel.

A firm believer of education and a dedicated coffee origin servant, CC has been heavily involved in origin development in China and Southeast Asia since her graduation as the 1st Chinese Master in Coffee Economics and Science (University of Trieste) in 2014. Having studied abroad and worked closely with international organisations and companies including the Coffee Quality Institute, ACDI/VOCA, and the Yunnan International Coffee Exchange, CC handles cross-culture challenges well and is an effective communicator. She also holds a master’s degree in Food Innovation and Product Design from Università degli Studi di Napoli Federico II, where she accidentally discovered her love for coffee through her graduation project at illy caffè’s headquarters in Trieste.

“The sense of fulfilment I get when being able to assist producers to improve coffee quality and to access more markets is what I like the most about my work,” said CC, “I am very excited to embark on a new journey with ACE and Cup of Excellence to support more producers in the region using my knowledge in the specialty coffee value stream and sparing no effort.”

Alliance for Coffee Excellence is growing the 20-year-old Cup of Excellence competition, which helps source the world’s best coffees and rewards the farmers who produce it. This year featured Ethiopia’s first Cup of Excellence as well as multiple record-breaking auctions despite financially distressed, pandemic times. The SET programme will also pick back up with programnes in Mexico and South Korea scheduled for the fall and winter.

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