Ditta Artigianale and the Simonelli Group present Scuola del Caffè (School of Coffee) project

Firenze, la macchina per il caffè d'epoca in un bar all'interno dello stadio Artemio Franchi, 2020 - 02 - 10

Esspresso coffee machine producer, Simonelli Group, and Italian specialty roaster, Ditta Artigianale, have collaborated on a project with the goal of increasing knowledge of high-quality and specialty coffee in Italy.

The new Coffee School, located in Florence, will provide training courses focused on coffee innovation, technology and research and will give ‘students’ exposure to the expertise of the two founding companies. The project will offer students a chance to expand their knowledge of Italian coffee culture and become coffee industry experts themselves.

“The cooperation with the Coffee School is perfectly in line with our company mission and with our daily commitment towards technological, environmental, and cultural sustainable growth. The famous scholars of the Italian Renaissance, for example, Leonardo, could combine science with individual ability. The story repeats itself today amidst the coffee society; a solid base of technical know-how and personal expertise are the key to expand coffee culture”, commented Fabio Ceccarani, CEO of Simonelli Group SpA.

“This is the great strength and uniqueness of the team-up between Ditta Artigianale and Simonelli Group. The roaster’s profound knowledge and experience about coffee, combined with our scientific and technical expertise, creates the perfect mix for complete educational and enriching courses. Whoever attends the Coffee School will surely attain a solid foundation with a 360° understanding of coffee, extraction technology, and different aspects of research.

For several years now, the Simonelli Group platform has dedicated itself to different and specific educational programs. These programs can range from technological to scientific and have improved in many ways, various aspects of coffee, such as the preparation of coffee itself. Another valuable element that determines this project is the exclusive collaboration with the Coffee Science Foundation of SCA and our research hub. Every year our hub shares the results of the studies and makes available the actual laboratories. The pot holds the perfect ingredients for a fruitful collaboration. And the goal is quite high: make the Italian Renaissance of specialty coffee, history.”

Photo credit: Giulio Garosi

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