Kona Coffee farm uses QR Technology for traceability

Organic Hawaiian coffee farm, Hala Tree Coffee, is adding full traceability information to its coffee bags, via QR codes.

Hala Tree Coffee believes in transparency and wants its consumers to know exactly where their Kona Coffee beans came from, how they were processed and roasted.

Each bag will have a QR Code which can then be scanned by the consumer. This QR Code will bring up a page full of information, unique to the coffee in that particular bag.

Consumers will know what date the coffee was roasted, who it was roasted by, what type of coffee bean, what process what used, what type of tree and what altitude the beans were grown at, the date of each step of the process, from picking to drying to when the parchment was turned to green, and much more.

This is one farm taking a big step towards ensuring quality for their customers. When consumers purchase specialty coffee, they want to be certain that they are getting what they are paying for. Hala Tree Coffee hopes that this gives their customers some piece of mind when it comes to asking “where did my coffee come from?”

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