Caffe Luxxe expands into Montecito

Artisan coffee roaster Caffe Luxxe, is opening its newest location in the Montecito Country Mart, in Santa Barbara, California.

On opening day (11 May), Caffe Luxxe will offer complimentary cappuccinos and americanos to the public all day (from 7am-5pm).

“There’s an atmosphere about Montecito that’s so essentially California, yet charmingly unique. It’s a sense of approachable luxury, which is exactly the sentiment behind why we started Caffe Luxxe: to offer the highest quality espresso and coffee, with a friendly, genuine attitude,” said co-owner Mark Wain.

To celebrate the grand opening, Caffe Luxxe has released a new limited-edition coffee named the “Montecito Blend,” inspired by the climate of the Central Coast’s rolling hills and the neighborhood’s serene atmosphere. The medium-bodied coffee offers an aroma of grapefruit zest, with flavor notes of cocoa and dark cherry, a balanced acidity, and a smooth, dried fruit finish.

A blend of natural- and washed-processed coffees sustainably sourced from Guatemala and Brazil—from farms Caffe Luxxe has fostered close relationships with over the years—the coffee is hand-roasted in small batches at Caffe Luxxe’s Il Laboratorio roasting facility, which delivers freshly roasted coffee to all Caffe Luxxe locations on a weekly basis for optimum freshness. Its roasting team places emphasis on maintaining genuine relationships with farmers, sourcing coffee directly whenever possible and paying above-market prices to ensure fair labor practices and quality product. The Montecito Blend is available for purchase in-store at Caffe Luxxe Montecito, and online at:

About Caffe Luxxe

Caffe Luxxe was created in 2006 by two best friends, Mark Wain and Gary Chau, who quit their corporate jobs to build a dream of owning a local neighborhood caffe. Inspired by European sensibility, Caffe Luxxe is recognized as the pioneer of the 3rd wave of coffee in Los Angeles, being the first in the city to have started the trend towards hand-crafted, freshly roasted artisanal coffee and espresso.

Related content

Leave a reply

Tea & Coffee Trade Journal