Strawberry Shortcake is an iconic toy, and Plum Deluxe is brewing a fresh way to experience her world. The Portland, Oregon-based tea company has teamed up with WildBrain’s cherished Strawberry Shortcake on a licensed The World of Strawberry Shortcake™ collection that puts a little of that childhood sweetness into an afternoon cup. The three new tea blends and a matching set of collectible character tins are available now while supplies last.

Since her 1970s debut on a simple greeting card, Strawberry Shortcake has evolved into a “berry” beloved brand for generations of fans. Since the launch of her iconic 1980s scented dolls, Strawberry Shortcake and friends have captured the hearts of millions through a diverse array of sweet products and yummy experiences.

Each tea flavour is tied to Strawberry Shortcake and her Berry Besties. The Strawberry Shortcake™ Black Tea, a bold and full-bodied black tea with ripe strawberry and a touch of soft vanilla cake, is an ideal tea for the mornings. Lemon Meringue™ Green Tea is lighter and citrusy and works well iced. Blueberry Custard Creme is the caffeine-free pick, jammy with a creamy vanilla finish, the kind of thing you reach for after dinner. There is no added sugar — the sweetness is all fruit.

“Strawberry Shortcake was part of so many of our childhoods, and that slow, sweet afternoon feeling is exactly what we try to put in every cup,” said Andy Hayes, founder of Plum Deluxe. “I wanted something that feels like a treat you would hand to a friend, made with real fruit and real tea, in a tin you will actually want to keep long after the last cup.”

“Few brands have flavour as deeply ingrained in their DNA as Strawberry Shortcake, making her a natural fit for partnerships within the food and beverage space,” said Ben Peace, EVP, franchise at WildBrain. “With Plum Deluxe, we’ve found a partner whose focus on real ingredients and crafted experiences aligns beautifully with the heart of the brand, creating a sweet collection that lets fans experience a little piece of Strawberry’s world in every sip.”

Each tea is USD $8 an ounce, and an ounce brews 15 to 20 cups. The tea can be purchased on its own or pair it with its matching tin for $15. The tins carry vintage-style art: Strawberry Shortcake™ with Custard the Cat, Blueberry Muffin™ with Cheesecake the Mouse, and Lemon Meringue™ with Frappe the Frog. Each one holds up to three ounces of loose-leaf tea and is made to be continually refilled.

The Berry Besties Bundle has all three teas and all three tins together for $42. The collection also includes a cotton tea towel, buttery shortbread bites with a strawberry note baked in the Pacific Northwest, and a hand-made strawberry lemonade mix made with real fruit also produced by Plum Deluxe.

The limited-edition collection is available at plumdeluxe.com.