wellness tea

 

Teatulia offers new Wellness Packs

For every pack purchased, the Denver-based organic tea company will donate one to a healthcare facility in order to support those on the front line during the coronavirus pandemic.

Moving beyond tea’s wellness message

Tea culture is continually evolving, and in turn, so is the motivation for consuming this beverage. On a broad scale, there are several exciting parallels between consumer consumption trends and the tea industry, such as clean labels, plant-based, wellness and customisation. However, there are challenges, including a decline in black tea purchases, poor out-of-home experiences and limited awareness about the incredible stories and experiences that tea has to offer.

Time for a new wellness conversation

Promoting tea as a healthy beverage is still a strong message, but the wellness conversation needs to evolve to further present opportunities for growth. By Anne-Marie Hardie

Tea & Coffee Trade Journal