twinings

Twinings launches new Glow+ Tea

The new addition to the brand’s Superblends collection of wellness teas is designed to improve skin using natural vitamins and compounds.

The pandemic spurs an ever-increasing demand for wellness teas

As consumers actively seek food and beverages that support their physical and mental wellbeing, from boosting immune systems, enhancing moods, sustaining energy, and reducing stress, the functional/wellness category will continue to experience strong growth. For the tea industry, this is an opportune moment on which to capitalise.

Business, Health

Twinings announces new Drink in Life campaign

Twinings is blending positivity and vibrancy in its new Drink in Life campaign, inviting consumers to share in the optimism of the reinvigorated brand with its new Superblends collection.

Twinings launches new foodservice exclusive range

Twinings is shaking up the UK market with the launch of a new ‘foodservice exclusive’ large-leaf pyramid range of teas.

Online tea searches rise in the UK during the lockdown

Move over Tetley, Yorkshire Tea is the UK’s most popular tea! Well, at least in terms of online searches. With stay-at-home directives taking effect in March in many cities around the world, visits to brick ‘n mortar stores, naturally, decreased while online purchases increased. One of the most popular items searched online in the United Kingdom during the lockdown, was tea.

Tea and Herbal Association of Canada celebrates International Tea Day with “SofaSummit”

To celebrate International Tea Day on 21 May, Tea and Herbal Association of Canada (THAC) president, Shabnam Weber, will host a SofaSummit and visit 13 countries and 14 time zones between 9 EST and 7:30 EST.

Blending, roasting & processing, Origins

WaterAid and Twinings join forces to improve tea plantation communities

WaterAid and tea company Twinings have joined forces to transform the lives of 4,000 people in Darjeeling through access to clean water, decent toilets and good hygiene.

Business, Origins, Regulatory, Sustainability

Twinings delivers two new blends for OOH

Twinings is delivering two new loose-leaf pyramid bag tea blends, created to maximise the tea experience out of home.

Blending, roasting & processing, Product news

Twinings release new promotional sales tool

Since its launch last year, Twinings Cold In’fuse has been bought by more than 1.1 million people, and holds 81.2% of the market share in this category, according to data from Nielsen.

Business, Equipment & packaging, Product news

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