Twinings release new promotional sales tool

Since its launch last year, Twinings Cold In’fuse has been bought by more than 1.1 million people, and holds 81.2% of the market share in this category, according to data from Nielsen.

Expanding into cafes, restaurants and bars across the UK, Twinings Cold In’fuse is an option for operators looking to offer a healthier choice to their customers. As an additional sale to water, the fruity bags can be dropped into a water bottle for a customer on the go. And, for a limited time, Twinings are offering a free point of sale unit, perfectly sized to hold two flavour variants and ensure that the range is visible to customers, encouraging them to trial the new products.

Jacqui Chapman, shopper marketing manager at Twinings Foodservice said: “Offering a range of healthy drinks is crucial to ensure that operators remain at the forefront of customer needs. Our research tells us that 68% of adults would typically choose a healthier alternative to a soft drink and 49% are more likely to purchase a low calorie option, plus 66% of adults are looking out for products that contain all natural ingredients. These are the key insights that led to the development of Cold In’fuse and with recent Nielsen data revealing that 1.1million people have bought this product already, we are excited to watch it take off in the foodservice sector.”

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