Death Wish Coffee Co unleashes Power Surge, a naturally higher caffeinated roast

Death Wish Coffee Co. is turning up the dial on the coffee category with the official launch of Power Surge. Responding directly to an accelerating consumer demand for natural, high-performance energy, the brand’s latest innovation offers an uncompromised caffeine kick. Power Surge is officially live on Amazon and deathwishcoffee.com, and is rolling out to major retailers, including Walmart, Albertsons, Kroger, Target, Raley’s, Weis, Tops, Winn-Dixie, Price Chopper, and Wegmans.

Since 2012 Death Wish Coffee Co. has amassed a rapidly growing fan base of brand loyalists nationwide, known as the Society of Strong Coffee, who depend on its bold, never bitter brews. Now, the brand is doubling down on what it does best by addressing the reality of the second shift that work does not end, it transitions. With high caffeine items vastly outpacing general coffee growth, showing a +51.5% dollar change over a recent period Death Wish Coffee Co. surveyed its own loyal subscribers, finding that 67% would eagerly rotate a higher caffeinated product into their current lineup to keep up with their day.

Delivering approximately 210mg of caffeine per 6 oz. serving, Power Surge offers 20% more caffeine than the brand’s crowd favourite Dark Roast, achieving its potency entirely naturally through a higher use of premium organic Robusta beans. This full-bodied brew features low acidity and a bold taste profile of berry and malt and is completely free of artificial additives or synthetic caffeine.

Available in 10 oz. ground bags, 16 oz. ground bags, 16 oz. whole bean bags, and 10-count single-serve pods, Power Surge proudly delivers 100% natural caffeine while maintaining the USDA Organic and Fair Trade certifications consumers trust.

“Our consumers count on us to push the boundaries of what a great cup of coffee can deliver, and they are always looking for that next level of natural fuel,” said Steve Gardiner, chief executive officer of Death Wish Coffee Co. “Life doesn’t build, it hits, and perfect routines do not always resonate with the reality of our chaotic schedules. With Power Surge, we are embracing our heritage and leading the high caffeine revolution once again. We’re delivering a jitter-free kick of caffeine and the bold, smooth flavour our fans expect, proving that you never have to sacrifice ingredient integrity and Fair Trade standards for potency.”