illycaffè returns as headline sponsor of Taste of London 2025′

illycaffè, Italian coffee brand and global leader in sustainable, high-quality coffee and B-Corp Certified, has announced it will once again headline sponsor Taste of London 2025. From Wednesday 18 June to Sunday 22 June, visitors can drop into the HappILLY stand, where illycaffè will deliver an immersive programme of coffee experiences at the heart of Regent’s Park, the company says.

“We are proud to support important projects in the world of culinary arts, such as Taste of London 2025, where we will bring our passion for quality and excellence in Italian espresso to the heart of London’s gastronomic scene. The event represents a unique opportunity to showcase a brand that symbolizes coffee culture, strengthened by a tradition that has lasted for over 90 years.” – commented Cristina Scocchia, CEO of illycaffè.

The illycaffè stand will feature a celebration of their ‘Quality Loves Details’ ATL campaign, currently live across TFL London – a campaign aiming to champion illy’s thorough attention to detail, from the selection of the best 1% of Arabica beans, a focus on regenerative farming, all the way to the design of the illy cup, created by Matteo Thun to enhance the taste and aroma of the coffee, according to the company.

The activation aims to be the epicentre of championing sustainable, quality coffee, inviting London foodies to experience illy brews, espresso martinis, and a zero-waste coffee soft serve created in partnership with illy UK chef ambassador and Green Michelin Star Chef, Chantelle Nicholson. This dessert is an example of illycaffè’s dedication to both gastronomy and sustainability, the company notes.

Throughout Taste of London, visitors will also be able to take part in a series of Università del Caffè di illy masterclasses on their roof terrace;

• The Art of Entertaining – where guests will learn how to craft the illy Espresso Martini, a cocktail for which illy was the original coffee selected for its taste and quality when Dick Bradsel first created the Espresso Martini in Soho in the 1980s.
• The Art of Coffee – offering a deep dive into sustainable home brewing, featuring illycaffè’s new Brazil Arabica Selection, a coffee produced entirely through regenerative agricultural practises and certified by regenerari

These immersive experiences intend to offer the opportunity for coffee lovers to learn, taste and immerse themselves in the quality of illycaffé. There will be upwards of 20 masterclasses for all attendees who will be able to book on site at the event.