Lavazza returns to the USTA Billie Jean King National Tennis Center as the Official Coffee of the US Open for a 12th consecutive year. From 23 August through 13 September, Lavazza is debuting its new Tablì throughout Fan Week and the Singles Main Draw. Lavazza’s revolutionary single-serve coffee system is made with tabs of 100% coffee. The Tablì system is now available nationwide on LavazzaUSA.com and Amazon.

Lavazza is serving its signature coffeetails, made with espresso, as well as coffee classics and specialty offerings such as the Iced Tiramisu. The standout is the debut of the Caffè Emiliano, a luxe iced coffee creation made with cold brew and cherry syrup, topped with velvety mascarpone mousse and a dusting of cocoa powder.

To celebrate Tablì’s debut at the US Open, Lavazza elevated the fan experience with dedicated activations, games, and giveaways from Lavazza’s promotional booth located at Court 8, where fans can sample Tablì during select hours of Fan Week (23-29 August). At the Lavazza booth, fans can play interactive games for a chance to win Tablì merchandise and prizes. Nearby, Lavazza’s Court 6 Coffee Bar & Lounge offers a place to relax, capture photo moments, and enjoy hot and iced coffee beverages.

Beyond the tournament grounds, Lavazza is bringing Tablì across New York City through a dedicated event with Highsnobiety, part of a broader effort to bring Tablì to more people and find new ways for them to experience it. Lavazza will also bring Tablì to the US Open Experience in Hudson Yards from 30 August through 5 September and will showcase its specialty drinks at additional locations across the city including select Eataly locations in New York and New Jersey.

“Lavazza and tennis share the same passion for excellence: a dedication to detail, quality, and the care behind every gesture that has always defined our identity,” said Daniele Foti, vice president of marketing for Lavazza North America. “Tennis is a sport of precision and style, and with Tablì we’ve brought that same philosophy into the world of coffee. To bring it here, to one of the world’s most prestigious sporting events, is the truest expression of that shared passion – continuing to innovate while staying true to the Italian tradition that has long defined both Lavazza and our partnership with tennis. We’re extending this moment into the city, meeting people where they are and creating new opportunities to experience Tablì and the Lavazza brand.”

Lavazza continues its commitment to tennis excellence through its long-term partnership with Jannik Sinner, the ATP World No. 1 in men’s singles and a Lavazza brand ambassador, recently renewed through 2030. Sinner’s Italian heritage and standout performance on the court make him an ideal ambassador for the brand, reflecting a shared passion for excellence, authenticity, and cultural connection.

With over 15 years of partnerships across major tournaments, Lavazza has served more than 15 million cups of coffee to 25 million spectators, as part of a global tennis portfolio that spans the US Open, Wimbledon, Roland-Garros, the Nitto ATP Finals, and more. This year’s activation builds on that legacy, further cementing Lavazza’s role as the official coffee of one of tennis’s most prestigious tournaments.

For more information about Lavazza and Tablì, visit lavazzausa.com.