Lavazza launches carbon neutral aluminium capsules compatible with Nespresso Original machines
Italian coffee brand Lavazza has launched its first-ever carbon neutral aluminium capsules compatible with its Nespresso Original machines, a part of the company’s commitment to sustainability.
Blending Lavazza coffee with the new capsules crafted from recyclable aluminium, the new range delivers on taste with six unique flavours ranging from delicate, fruity and floral to rich, intense and full-bodied, with a decaf option also available.
Pietro Mazzà, regional director of UK & Nordics and general manager of Lavazza UK said: ‘This launch represents a key milestone in Lavazza’s roadmap to become carbon neutral, a goal inspired by our founder’s pioneering vision. His statement from 1935 – ‘I don’t want to live in a world where nature is destroyed.’ – which we chose to highlight in big letters in our London Flagship store opened last year, stands as a testimony that sustainability has always been at the core of Lavazza’s journey and business strategy. Achieving complete carbon emissions compensation is part of our wider commitment under the ‘Blend for Better’ umbrella.’
Lavazza’s initiative ‘Blend for Better’ embraces many projects and aligns with the 2030 United Nations Sustainable Development Goals. Four of these were chosen by the company as Priority Goals, to be integrated within the business and to promote a balance between social commitments, such as gender equality and decent work, and environmental commitments.
Lavazza has taken responsibility for the emissions related to the whole lifecycle of its new carbon neutral aluminium capsules, which are completely compensated through selected offsetting projects. The Madre De Dios Conservation Project that helps the rainforest conservation in Peru is one of the key offsetting initiatives supported by the company.
At home moments of coffee indulgence are at the heart of the new carbon neutral range, with six blends delivering rich tastes and unique aromas. The packs (RRP £3.50) include ten capsules each and are available to purchase through the Lavazza website and select retailers.