Speakers announced for Tea & Coffee World Cup 2021

As previously announced, this year’s Tea & Coffee World Cup Exhibition & Symposium is digital. TCWC, The Virtual Show, will be a combination of presentations and skills classes, as well as a virtual exhibition hall. The event debuts 8 September but the presentations will be available for one month following the launch.

Our presenters are all highly acclaimed within their fields. The keynote speaker for coffee will be Thomas Linemayr, CEO of Tchibo Coffee. Headquartered in Hamburg, Germany, Tchibo is one of Europe’s leading coffee roasters and just entered the US market in 2020 — during the height of the Covid-19 pandemic. Rona Tyson, executive vice president, corporate relations & PR, ITO EN, will be the keynote speaker for tea. Tokyo-based ITO EN is Japan’s largest green tea and matcha supplier and is a global leader in ready-to-drink green tea and matcha beverages. Matthew Barry, senior beverages consultant at London-based global market intelligence firm, Euromonitor International, will offer an outlook for the global coffee and tea industries in the post-pandemic world.

Our popular skill-building classes also return to TCWC, but digitally, of course. The coffee classes will be run by Dr Steffen Schwarz and Dr Dirk Lachenmeier of the Karlsruhe, Germany-based, Coffee Consulate, while the tea classes will be run by the London-based UK Tea Academy.

We will share full presentation details including topics and session times at a later date on our TCWC website so stay tuned!

For more information or to register for the virtual Tea & Coffee World Cup, please visit: www.tcworldcup.com.

Booths and sponsorship opportunities for Tea & Coffee World Cup, are still available so please contact our events manager, Kyra O’Sheen ([email protected]) or our exhibitions manager, Chris Seldon ([email protected]) for more information.

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