illy Coffee Blend now available as instant in the US

illycaffè has announced the introduction of illy Instant Coffee to the US, the first instant coffee made with illy’s proprietary blend of 100% Arabica beans that has been perfected over 85 years. Coffee lovers can choose from two roasts, Classico, with a smooth and mild taste, and Intenso, full bodied and intense with notes of deep cocoa, both delivering the distinctly illy taste and experience.

As retail sales for instant coffee rose by nearly $50 million in the US in 2020 (per Mintel; Coffee and RTD Coffee: Incl Impact of Covid-19, US July 2020), its popularity is growing in a time when consumer consumption habits have drastically changed. More time at home doesn’t necessarily equate to more time in daily routines as many look for a convenient and fast single-serve coffee option. Through a cold manufactured process that preserves essential aromas and flavours, plus the inclusion of finely ground coffee to enhance the taste, illy Instant Coffee delivers the richness, complexity, smoothness, and balance of a traditionally prepared illy coffee.

“illy Instant Coffee has been loved throughout Europe and Asia for years, and we are now delighted to bring it to America as yet another convenient way to enjoy all that our legendary Arabica blend delivers to the cup,” said Massimiliano Pogliani, CEO of Trieste, Italy-based illycaffè. “This is an instant coffee that stands apart in offering beautifully balanced taste and fragrant aromas, and the only instant coffee that meets the standards that we demand, and our loyal customers expect and deserve.”

illy Instant Coffee is packaged in a slim 95-gram soft can, ideal for all coffee drinking experiences, from home to office or travel. It is available exclusively through illy’s e-shop – and in illycaffè locations and shops for a retail price of USD $9.00 (where those passionate about the distinct taste of illy coffee can earn rewards and exclusive benefits through the new illy Lovers loyalty programme.)

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