Rouses Markets launches 60th anniversary blend in partnership with PJ’s Coffee
Rouses Markets and PJ’s Coffee of New Orleans, two well-known Louisiana-based brands, have come together to create a special coffee blend to celebrate a milestone anniversary for the grocery retailer. Rouses’ 60th Anniversary Dark Roast Coffee is the newest addition to the grocer’s line-up of coffee blends and is available in both 12-ounce bags of ground coffee (MSRP USD $5.99) and 12-count Single Serve boxes (MSRP $5.99) in all 64 stores throughout Louisiana, along the Mississippi Gulf Coast and lower Alabama.
Donny Rouse, the CEO of family-owned and operated Rouses Markets, approached PJ’s Coffee roastmaster Felton Jones in May 2019 to start the process of creating the right blend for the brand. Jones hosted Rouse for a cupping, a tasting technique used by producers and buyers of coffee from around the world to check the quality and flavours of a batch of coffee, to find the right flavour profile. The final product is the 60th Anniversary Dark Roast blend, which has a rich flavour with a nut-like finish.
“Rouses and PJ’s Coffee has a longstanding partnership and we were excited to work with them to create a unique, robust coffee blend for their 60th anniversary,” said Jones. “We look forward to celebrating a fellow Louisiana brand for many years to come.”
PJ’s Coffee beans are imported from Finca Terrerito, a Honduran coffee farm that PJ’s Coffee adopted in 2016. Jones works directly with farm owner Al Lopez to identify and source the highest quality coffee, using the top 1% of Arabica beans. By working with PJ’s Coffee, Rouses Market is directly supporting the small farm and its immediate community.
“PJ’s has been producing outstanding coffee for over 40 years and we could not think of a better Louisiana partner to create such a special blend,” said Rouse. “We know our customers will thoroughly enjoy the dark roast blend celebrating 60 years as the number one grocery retailer in the Gulf Coast.”
The blend launched in stores in April will be available for purchase in stores through December 2020. PJ’s Coffee will sample the blend in-stores later this year when it is safe to do so due to Covid-19.