Ally Coffee launches new online platform for small and emerging roasters

Global green coffee company Ally Coffee, with its US specialty office and quality control lab in Greenville, South Carolina, has launched Ally Open, a new online platform to connect small and emerging roasters with green coffee, learning programmes and resources in order to get new operations up and running and to excel in the early stages of running a coffee business.

The three components of Ally Open are its small box green coffee sales, comprehensive learning courses and library of resources about green coffee production, processing and sourcing.

Ally Open offers a curated selection of Ally coffees in 25lb and 50lb boxes shipped from its Greenville location directly to roasters in the 48 continental United States. Green coffee is available in three categories: Reserve Lots, Microlots, and Core Coffees to meet the quality and price needs of a range of roasters. Roasters can buy the coffee online with a credit card and immediately receive shipment tracking information.

“We want to introduce this platform to coffee professionals throughout the industry, but especially to roasters starting out in their careers or are building up their own business, seeking to find resources, tools, and green coffee,” said Ally Coffee COO, Ricardo Pereira. “Staying true to our purpose, we want to continue opening up opportunities that move coffee forward and sharing the partnerships we’ve built with producers to a new set of roasters.”

Ally Open’s learning courses cover roasting, food safety and sensory evaluation. The Essential Coffee Roasting Course featuring Rob Hoos is a fully online course with 14 videos and a detailed companion workbook written by Ally Coffee’s director of Learning, Ildi Revi.

“Ildi and I came together to create an online beginners roasting course. ​The result is a formally designed sequential learning programme featuring resources, worksheets, charts, graphs and references to 64 scientific and industry sources,​” said Hoos. Essential Food Safety for Coffee Operations also has an online, self-paced component in addition to a customised consulting portion to help coffee roasters comply with food safety regulations.

Ally Open also features a Get Inspired blog with a wealth of information for coffee industry professionals looking to better understand where and how coffee is produced, the differences between origins, processing terminology, and other aspects of the coffee trade.

To access Ally Coffee’s online platform, visit:

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