For the youthful and discerning Generation Z, not any brand will do, nor does advertising do the trick. These consumers seek products that reflect themselves, their beliefs and their values.
Part two of our four-part series reports on the application of the Café Selva Norte sustainable supply chain project in the Amazonas and Cajamarca provinces of Northern Peru.
The tea latte, a latte with a tea base rather than espresso, is an emerging tea category that can offer cafés and coffeehouses a creative menu option to appeal to specialty tea fans looking for new and different tea beverages. By Maxwell C Pollock The latte is a menu must-have in cafés worldwide. Latte, shortened […]
Diversification helps farmers remain viable in the face of climate change, disease and infestation, and price fluctuations of the coffee market.
License agreements offer coffee and tea manufacturers opportunities to penetrate previously untapped markets, increase brand awareness as well as generate incremental revenue.
Younger generations – millennials – are looking for quality, value, authentic products, and transparency. Offering single origin tea options will be more important for attracting these audiences.
The African tea market is thriving with tea production expanding in East and Central Africa, and with consumption growing in the North and the West of the continent.