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Japanese Green Tea Emerges as the UK’s Next Beverage Obsession

Posted 30 April, 2026
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Japanese green teas are defined by distinct processing methods, notably steaming rather than pan-firing. Image credit: JFOODO

While matcha has dominated headlines in recent years, a broader appreciation of Japanese green tea is now taking shape in the UK driven by changing wellness habits, demand for craftsmanship, and a growing interest in culturally rooted drinks rituals. By Aubrye McDonagh Leigh

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