Blending 120 Years of Tradition with Modern Practices and a Forward-Thinking Mindset
Löfbergs created the world’s biggest coffee packaging (encasing the Löfberg building), per Guinness World Records in 2000.
In honour of Löfbergs’ 120th anniversary, the granddaughter of the founder and current chair of the board, Kathrine Löfberg, spoke with T&CTJ about how the Sweden-based coffee company blends tradition with a modern business approach and an eye on the future. By Aaron Kiel
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