Japanese Green Tea Emerges as the UK’s Next Beverage Obsession
Japanese green teas are defined by distinct processing methods, notably steaming rather than pan-firing. Image credit: JFOODO
While matcha has dominated headlines in recent years, a broader appreciation of Japanese green tea is now taking shape in the UK driven by changing wellness habits, demand for craftsmanship, and a growing interest in culturally rooted drinks rituals. By Aubrye McDonagh Leigh
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Topics
green tea market growth matcha tea imports
PeopleAubrye McDonagh Leigh Charlie Avendano Keiko Uchida Masaru Mizoguchi Sarah Kapp
OrganisationsJFOODO Keiko Uchida Postcard Teas Sayuri Teas Tencha Teas
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